Warner Brothers released in cinemas Lego – The Movie centered around Emmet an ordinary guy who has to prevent the universe (made of Lego bricks) from being stuck together with glue. The main goal of the campaign is to drive awareness of the movie and get an high number of trailers’ views.
Landing Experience on XBOX 360:
Trailer – Watch & Win – Watch the trailer in full to receive a free avatar download including avatar integration
Playable Lego mini-game and game’s trailer
General infos about the Lego brand
All Xbox users within the 13 to 17 year old age group.