WORK HISTORY
Senior Product Designer
William Hill
Driving customer centric product design, development and optimisation across Sport Betting journeys, including Bet Discovery and Transactional processes, leveraging data insights on complex user driven challenges.
Senior Product Designer
Shell
Coordinating the Shell Brand website redesign, directly interfacing with multiple external agencies worldwide, POs and internal stakeholders whilst conducting user research, data analysis and UI/UX design.
Senior UX / Product Designer
Gala Games
Leading the design’s quality assurance process of Web3 products and services to ensure pixel perfect execution across platforms and devices working alongside engineers, researchers and business leads.
Product Designer Lead
Vodafone Smart Tech
Responsible for the design vision, strategy, principles and development of a global design system on Android and iOS devices as well as the development of design infrastructures and research ops.
Product Designer
Discovery
Ideation, strategy and design for user experience design projects across a full range of platforms including connected TVs (TVOS, Android TV, FireOS) responsive web and mobile.
Lead UI / UX Designer
SYFT
Responsible for the UI / UX of the SYFT worker app on iOS and Android devices, understanding product specifications and user psychology, defining the right interaction model and evaluating success.
Senior UI / UX Designer
SKY
Ensuring the accountability of the product design process and the final designs whilst gathering, evaluating and generating user requirements for products and services on both Sky Q and Sky Plus set top boxes.
Product Designer
DEPOP
Responsible and involved in every aspect of the product development process, from brainstorming, sketching, design, prototyping to proactively raise the bar for the next great product feature and innovation.
EDUCATION HISTORY
First Class BA in Graphic Design
ISIA URBINO INSTITUTE OF DESIGN
I studied fine arts, graphic design, photography, history of the printing process and visual communication. I graduate in 2004.
Desktop Publish and Graphic Design Diploma
SALESIANI PROFESSIONAL INSTITUTE
I got my Diploma studying desktop publishing and graphic design for 5 years from 1995 to 2000 and undertaking summer internship in several design agencies.
UI/UX DESIGN & PROTOTYPING
FIGMA / SKETCH / ADOBE XD
OVERFLOW
USER RESEARCH & ANALYSIS
USER TESTING
AMPLITUDE
GOOGLE ANALYTICS
HOTJAR
OPTIMIZELY
DESIGN HANDOFF
FIGMA DEV MODE
ZEPLING
GITHUB
PROJECT MANAGEMENT & COLLABORATION
JIRA / CONFLUENCE
NOTION / ASANA
MIRO / MURAL
TRELLO / GRANOLA AI
DEVELOPMENT CODE MANAGEMENT & AGENTIC AI
JS / TAILWIND
GITHUB / VS CODE / CLINE
GOOGLE AI STUDIO
AI POWERED ASSETS GENERATION
STABLE DIFFUSION / DIFFUSION BEE
DALL-E / MIDJOURNEY
ADOBE FIREFLY / LEONARDO AI
TESTIMONIALS

ZIV NAVOTH CMO @ TOUCHCAST AI
Elia isn’t a good designer. Good designers deliver what you expect from them on time and on budget. Great designers anticipate what you need. They come to you with ideas and perspectives you would have never considered. They finish projects before schedule and under budget. They’re passionate about what they do to the point that it’s infectious. When you look at the work of a great designer all you keep asking yourself is “dude – how did you do that?” Elia is that kind of designer – a great designer. And you’d be crazy not to use him.

BEN PEARSON SENIOR ANDROID ENGINEER @ EASYPARK
I had the pleasure of working with Elia at Syft. It was immediately obvious how talented and passionate he is around design, and he just continued to impress me as time moved on. He’s a real team player, and can balance perfection with pragmatism well. He’s brought a new freshness to the mobile apps, and has set them on a path for further improvement. I highly recommend Elia – he’s a valuable asset to any team that’s lucky enough to have him.

JOSE HERNANDEZ STAFF SOFTWARE ENGINEER @ NEXTROLL
Elia is an exceptional designer who can bring often vaguely defined concepts to reality with minimal direction. His expertise is in the execution of advertising design for social media, but he is equally proficient with UI – in the early days of Bebo he helped design (and redesign) the visual basis for several new and existing products. Elia is a proven workhorse who always exceeds expectations under tight deadlines and impossible turn around times. Most importantly, Elia has the right attitude to encourage a team to succeed, he is what I would call a “world class” player. I would be delighted to work with him again.
VIEW MY LINKEDIN PROFILE
You can view my LinkedIn profile.