I’ve been responsible for the development of a global design system, built with a flexible, reusable, scalable and maintainable structure. In order to allow both designer as well as engineers to contribute to further develop it and enhance it within their respective areas of the app, I developed and implemented a contribution model enabling really anyone to collaborate on the design system.
I therefore developed and maintained detailed user-interface specifications and design patterns, describing the standards and best practices of our component library as a reference for designers and developers.
Working closely with the development and product design team I’ve harnessed effective strategies and a set of best practices that are pivotal in navigating the complex terrain of system design, such as:
The system creates a single source of truth for all involved, and includes; colour, typography, iconography, UI components, accessibility and more. It acts as a toolkit to enable the designers to work more efficiently and empowers engineers to bring those ideas to life. Translating a user experience into a human experience.
It extends way beyond the app, touching all aspects of design within Smart Tech – to ensure the same sensibility, character, and care across all mediums and touchpoints.
The contemporary aesthetic stems from translating design principle values into specific guidelines, to inspire and frame our thinking when selecting visual, interactive, and material choices.
Elements are kept to a minimum, drawing emphasis on our product’s usability and functionality.
Texture, audio, animation, and colour – each is used sparingly to create signature moments to elevate the feel of the product without distracting from the function.
Deliberately neutral, yet bold. Our main colours are black, grey, and white. Red is used throughout as a link to our Vodafone routes – an accent colour rather than a dominant colour.
Naturally, we use other colours in the system, but these are selected to emphasise product functionality and enhance the user experience, never for decoration.
Carefully considered elements and content are arranged with a clear functional and educational hierarchy, resulting in a visual and harmonious appearance.
Our experiences are about connecting the worlds of digital and physical, we bridge the two finding ways for each to complement each other. From utilising CGIs of products to create interactive guides, to using animation and sounds to connect a device and the app on a sensory level.
Upon launching the newly enhanced and optimised Vodafone Smart Tech Design System I could collect the following data:
developers’ requests for ad-hoc visual elements and components, regardless of specific smart device, journey and market.
time spent building user flows, customers journeys and developing specific areas of different Smart Tech devices.
of development production speed since now developers didn’t have to spend a consistent amount of their time chasing informations and specs.
in customer satisfaction following the first three months from the launch of the design system (CSAT survey score).
Vodafone’s IoT service was established in 2008 and has grown to be the largest IoT connectivity provider globally, with 150 million devices connected. Vodafone IoT has been recognised as a leader in managed connectivity by Gartner every year since 2014. Vodafone IoT currently generates €0.9 billion annual revenue with double-digit revenue growth and a strong double-digit ROCE. The total addressable market is €10 billion and expected to grow 16% p.a., with further stimulus from the NextGenerationEU recovery plan funding, supporting Vodafone’s further expansion into end-to-end IoT services.
Vodafone Smart Tech – IoT Devices