UI UX Product & Interaction Designer | Creative Thinker | Product Innovator | Prototyping Adept
As a Product Design Lead at Vodafone I’ve worked on creating, developing, documenting and cataloguing the main Global Flows within the Vodafone Smart Tech app, which are those base flows present in all of the different areas of the app, regardless of which smart device the user has purchased. I’ve then created a library of flows in Figma, which can be easily and swiftly selected and applied on any given project, to facilitate and expedite designer’s as well as developer’s workloads, identifying and streamlining all of the possible paths and scenarios for complex journeys such as Payments, Invoices and Subscriptions and to keep UI / UX consistency across app’s areas and products.
Working cross-collaborative in an agile environment alongside stakeholders, POs, back-end and front-end engineers as well as the broader product design team, I’ve carried out the following tasks:
An eSIM (embedded SIM) is a tiny chip installed in your device that connects to the mobile network, similar to a physical SIM.
It cannot be physically removed or replaced
During set up, an eSIM profile is loaded onto your device through an internet connection
The eSIM profile contains the same information previously stored on a physical SIM
As part of my work into developing the navigational flows, I was responsible for how the UX and UI of the eSIM service would be designed and seamlessly merged with the other areas and products within the app in the European market. I’ve created user-centred styles, components, and patterns by considering market analysis, customer feedback, site metrics, and usability findings, aligning team with the other teams and enhancing the CX of the overall Vodafone Smart Tech app.
Vodafone’s IoT service was established in 2008 and has grown to be the largest IoT connectivity provider globally, with 150 million devices connected. Vodafone IoT has been recognised as a leader in managed connectivity by Gartner every year since 2014. Vodafone IoT currently generates €0.9 billion annual revenue with double-digit revenue growth and a strong double-digit ROCE. The total addressable market is €10 billion and expected to grow 16% p.a., with further stimulus from the NextGenerationEU recovery plan funding, supporting Vodafone’s further expansion into end-to-end IoT services.
Vodafone Smart Tech – IoT Devices