Elia Alberti

Elia Alberti

UI UX Product & Interaction Designer | Creative Thinker | Product Innovator | Prototyping Adept

MS XBOX The Hobbit


For the second instalment of The Hobbit trilogy, The Hobbit: The Desolation of Smaug I created a rich interactive experience on XBOX 360 and XBOX 1. The aim of the campaign is to engage the user with multimedia contents and exclusive behind the scene footage turning the user journey in a captivating adventure which comes to life before his eyes whilst informing the users in more details about the characters, the synopsis of the movie and inviting him to go and watch the movie at the best cinemas.


Landing Experience on XBOX 360 and XBOX 1 including:

Pre-roll video
Image gallery
Video Gallery
Link to Xbox Video – The Hobbit: An unexpected journey
Link to Xbox Music – soundtrack
Downloads – Themes & Pics


Mainly a young audience, male between 15 and 35 years old who are into fantasy novel and role-play games.


Warner Brothers