Elia Alberti

Elia Alberti

Product Designer

MS XBOX TMNT Movie

 

DESCRIPTION

Darkness has settled over New York City as Shredder and his evil Foot Clan have an iron grip on everything from the police to the politicians. The future is grim until four unlikely outcast brothers rise from the sewers and discover their destiny as Teenage Mutant Ninja Turtles. The Turtles must work with fearless reporter April O’Neil and her cameraman Vern Fenwick to save the city and unravel Shredder’s diabolical plan. The interactive experience wants to convey the fun, action-packed aspect of the movie offering to the user an equally rewarding experience where he’ll be able to enter the TMNT universe, play a custom Kinect mini-game, view exclusive unseen footage, get to know the characters and finally he’ll be able to download exclusive contents such a theme packs and gamerpic for his XBOX online avatar.

DELIVERABLES

Landing Experience on XBOX 360 and XBOX 1:

Watch & Win – Watch trailer to unlock theme packs
Mini Game
Video Gallery
Image Gallery
Characters Gallery
Download Page
Synopsis
Link to Web

TARGET AUDIENCE

Their core target group is 14 to 45 mixed audience.

CLIENT

Paramount

TECHNOLOGY