Sky TV has had a refresh of their programs and wants to present their new wide selection of TV offering including sports, movies, documentaries and TV series. The campaign runs across a number of Microsoft platforms including Ads placements on MSN and other company’s properties such as Skype. The goal of the campaign is to raise awareness about Sky’s wide offering and ultimately driving sign ups to their broadcasting service.
Landing Experience on XBOX 360:
Immersive navigation, mimicking a 3D vortex
Link to web
All XBOX users without any particular distinction.