For this campaign Nike wanted to generate awareness around their new pair of boots “Hypervenom” and show the key features of these boots and why they feel natural and empower players so they can feel deathly powerful in front of their opponents. The final goal is to drive users to the Nike website where they can purchase the boots.
Landing Experience on XBOX 360:
Product 360 view with hotspots
Avatar Boots to download from MP
Themes and GamerPics
Highlight of the main TV spot for this campaign
Additional video content
Link to Browser
Men who play football.