The new Audi TT Coupe. Emotion, and high technology. The car has been designed as a sport car. The slogan is: ‘Dare to be different’. There’s a direct comparisons to the Audi R8 however the main difference is that now the Audi’s brand rings sit on the hood. The interior is more sporty, and the car is designed around the driver. The new virtual cockpit is a focal point as it allows the user to use their phone, navigate using GPS amongst many other high-tech features. The exterior has 3 box architecture engine note, roof & trunk. The car wants to be compared to an athlete and not a bodybuilder to indicate the efficient yet powerful approach without overdoing it.
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Men from 30 to 45 years old with a slightly above average income and into sport cars and new technologies.