Elia Alberti

Elia Alberti

Product Designer

MS XBOX Adidas WC 2014

 

DESCRIPTION

For the World Cup 2015 in Brasil, Adidas presented 5 different football boots however in this case the aim of the campaign is to put the emphasis on the 5 famous football players endorsing the brand rather than on the boots themselves. The Xbox users chose their favourite player and through him discovered the Adidas boots that he wore. Every boots has got its own video and images.

DELIVERABLES

Landing Experience on XBOX 360 and XBOX 1 including:

Pre-roll video
Image gallery
Video Gallery
Themepack
Link to web
Link to Xbox marketplace

TARGET AUDIENCE

Football fanatics who play the sport, watch it and also like sportswear. Predominantly male audience, between 16-45 yrs old.

CLIENT

Adidas

TECHNOLOGY