For the World Cup 2015 in Brasil, Adidas presented 5 different football boots however in this case the aim of the campaign is to put the emphasis on the 5 famous football players endorsing the brand rather than on the boots themselves. The Xbox users chose their favourite player and through him discovered the Adidas boots that he wore. Every boots has got its own video and images.
Landing Experience on XBOX 360 and XBOX 1 including:
Link to web
Link to Xbox marketplace
Football fanatics who play the sport, watch it and also like sportswear. Predominantly male audience, between 16-45 yrs old.