portfolio

A LITTLE ABOUT ME

Hi, I’m Elia a Senior Product Designer.a Lead UI/UX Designer.a Advanced Figma User.a Design System Builder.a Usability Expert.a User Researcher.a Prototyping Adept.a Lead Visual Designer.an AI Enthusiast.a Senior Interaction Designer.

I specialise in UI / UX Product Design, visual design, user research and testing, advance prototyping, developing and enhancing design systems whilst championing a user centric approach across the entire product lifecycle.

I’m passionate about AI models, tools and services which I integrate in my design workflow to push my productivity and deliver more impactful results.

SKILLSET

PRODUCT DESIGN

I design user-centric products that combine form and function, using user research, competitor analysis, rapid prototyping and iterative feedback-driven design to deliver impactful solutions.

VISUAL DESIGN

I create visually compelling digital experiences that communicate clearly, evoke emotion, and strengthen brand identity through strategic use of typography, colour, imagery, and visual hierarchy.

USER RESEARCH

I conduct user research to understand behaviours, preferences and user needs via observation, interviews, surveys, and usability testing. My data-driven approach informs design and improves the overall CX.

AI POWERED APPROACH

I leverage AI-powered tools to enhance the design process, improving efficiency and exploring new solutions. This includes using AI for generating design variations, automating workflows, and analysing user data.

WORK PROCESS

IDEATION

CONCEPT

DESIGN

DEVELOPMENT

TESTING

LAUNCH

FEW COMPANIES I WORKED AT

MY WORKS

SHELL FLEET MOBILE APP UX/UI DESIGN AUDIT

VODAFONE SMART TECH APP DESIGN SYSTEM

VODAFONE SMART TECH APP ESIM USER FLOWS

DISCOVERY+ BEIJING 2022 WINTER OLYMPICS

SKY Q STB ORDER TRACKER CASE STUDY

SKY Q STB ORDER TRACKER PROTOTYPES

SKY Q STB SPORT SELECTOR PROTOTYPES

DEPOP MOBILE APP VIDEO RECORDING FEATURE

DEPOP VIDEO RECORDING FEATURE PROTOTYPES

SYFT IOS / ANDROID MOBILE APP UX/UI DESIGN

TALKTALK TV SET TOP BOX UX/UI PRODUCT DESIGN

TALKTALK TV MOBILE APP PROTOTYPES

MS XBOX THE HOBBIT INTERACTIVE EXPERIENCE

MS XBOX ADIDAS WC 2014 INTERACTIVE EXPERIENCE

MS XBOX LEGO INTERACTIVE EXPERIENCE

MS XBOX TUDOR SHILED INTERACTIVE EXPERIENCE

MS XBOX AUDI TT COUPE INTERACTIVE EXPERIENCE

MS XBOX NIKE INTERACTIVE EXPERIENCE

MS XBOX ADIDAS INTERACTIVE EXPERIENCE

MS XBOX LEGO MOVIE INTERACTIVE EXPERIENCE

JUSTGO MUSIC WEBSITE PRODUCT UX/UI DESIGN

BASE79 M.O.S. IPTV SERVICE APPLICATION

MUSIXMATCH MAC OS DESKTOP APPLICATION

MUSIXMATCH SPOTIFY APP INTEGRATION

Bebo HPTO

Bebo Profiles

Bebo UX Studies

Collection Video AD Units

WORK HISTORY

2024

Senior Product Designer

William Hill

Driving customer centric product design, development and optimisation across Sport Betting journeys, including Bet Discovery and Transactional processes, leveraging data insights on complex user driven challenges.

2022

Senior Product Designer

Shell

Coordinating the Shell Brand website redesign, directly interfacing with multiple external agencies worldwide, POs and internal stakeholders whilst conducting user research, data analysis and UI/UX design.

2022

Senior UX / Product Designer

Gala Games

Leading the design’s quality assurance process of Web3 products and services to ensure pixel perfect execution across platforms and devices working alongside engineers, researchers and business leads.

2021

Product Designer Lead

Vodafone Smart Tech

Responsible for the design vision, strategy, principles and development of a global design system on Android and iOS devices as well as the development of design infrastructures and research ops.

2021

Product Designer

Discovery

Ideation, strategy and design for user experience design projects across a full range of platforms including connected TVs (TVOS, Android TV, FireOS) responsive web and mobile.

2020

Lead UI / UX Designer

SYFT

Responsible for the UI / UX of the SYFT worker app on iOS and Android devices, understanding product specifications and user psychology, defining the right interaction model and evaluating success.

2018

Senior UI / UX Designer

SKY

Ensuring the accountability of the product design process and the final designs whilst gathering, evaluating and generating user requirements for products and services on both Sky Q and Sky Plus set top boxes.

2017

Product Designer

DEPOP

Responsible and involved in every aspect of the product development process, from brainstorming, sketching, design, prototyping to proactively raise the bar for the next great product feature and innovation.

EDUCATION HISTORY

2000

First Class BA in Graphic Design

ISIA URBINO INSTITUTE OF DESIGN

I studied fine arts, graphic design, photography, history of the printing process and visual communication. I graduate in 2004.

1995

Desktop Publish and Graphic Design Diploma

SALESIANI PROFESSIONAL INSTITUTE

I got my Diploma studying desktop publishing and graphic design for 5 years from 1995 to 2000 and undertaking summer internship in several design agencies.

UI/UX DESIGN & PROTOTYPING

FIGMA / SKETCH / ADOBE XD

OVERFLOW

USER RESEARCH & ANALYSIS

USER TESTING

AMPLITUDE

GOOGLE ANALYTICS

HOTJAR

OPTIMIZELY

DESIGN HANDOFF

FIGMA DEV MODE

ZEPLING

GITHUB

PROJECT MANAGEMENT & COLLABORATION

JIRA / CONFLUENCE

NOTION / ASANA

MIRO / MURAL

TRELLO / GRANOLA AI

DEVELOPMENT CODE MANAGEMENT & AGENTIC AI

JS / TAILWIND

GITHUB / VS CODE / CLINE

GOOGLE AI STUDIO

AI POWERED ASSETS GENERATION

STABLE DIFFUSION / DIFFUSION BEE

DALL-E / MIDJOURNEY

ADOBE FIREFLY / LEONARDO AI

TESTIMONIALS

ZIV NAVOTH CMO @ TOUCHCAST AI

Elia isn’t a good designer. Good designers deliver what you expect from them on time and on budget. Great designers anticipate what you need. They come to you with ideas and perspectives you would have never considered. They finish projects before schedule and under budget. They’re passionate about what they do to the point that it’s infectious. When you look at the work of a great designer all you keep asking yourself is “dude – how did you do that?” Elia is that kind of designer – a great designer. And you’d be crazy not to use him.

BEN PEARSON SENIOR ANDROID ENGINEER @ EASYPARK

I had the pleasure of working with Elia at Syft. It was immediately obvious how talented and passionate he is around design, and he just continued to impress me as time moved on. He’s a real team player, and can balance perfection with pragmatism well. He’s brought a new freshness to the mobile apps, and has set them on a path for further improvement. I highly recommend Elia – he’s a valuable asset to any team that’s lucky enough to have him.

JOSE HERNANDEZ STAFF SOFTWARE ENGINEER @ NEXTROLL

Elia is an exceptional designer who can bring often vaguely defined concepts to reality with minimal direction. His expertise is in the execution of advertising design for social media, but he is equally proficient with UI – in the early days of Bebo he helped design (and redesign) the visual basis for several new and existing products. Elia is a proven workhorse who always exceeds expectations under tight deadlines and impossible turn around times. Most importantly, Elia has the right attitude to encourage a team to succeed, he is what I would call a “world class” player. I would be delighted to work with him again.

VIEW MY LINKEDIN PROFILE

You can view my LinkedIn profile.

MY LINKEDIN PROFILE

GET IN TOUCH

eliaalberti@gmail.com